Comments on: Your brand was just hijacked on a social media site, now what do you do? http://dunnsdenblog.com/2009/04/21/your-brand-just-got-hijacked-on-a-social-media-site-now-what-do-you-do/ A blog about advertising, marketing, social media and how they affect your business! Sun, 17 Jan 2010 18:53:47 +0000 http://wordpress.com/ hourly 1 By: Scott Dunn http://dunnsdenblog.com/2009/04/21/your-brand-just-got-hijacked-on-a-social-media-site-now-what-do-you-do/#comment-195 Scott Dunn Wed, 06 May 2009 17:58:14 +0000 http://townplanner.wordpress.com/?p=345#comment-195 Lennys26, Glad you enjoyed the class today and I look forward to meeting you again. Thanks for lunch! Lennys26,

Glad you enjoyed the class today and I look forward to meeting you again. Thanks for lunch!

]]> By: lennys26 http://dunnsdenblog.com/2009/04/21/your-brand-just-got-hijacked-on-a-social-media-site-now-what-do-you-do/#comment-194 lennys26 Wed, 06 May 2009 17:47:42 +0000 http://townplanner.wordpress.com/?p=345#comment-194 Scott is very smart. Scott is very smart.

]]> By: mrred http://dunnsdenblog.com/2009/04/21/your-brand-just-got-hijacked-on-a-social-media-site-now-what-do-you-do/#comment-190 mrred Wed, 22 Apr 2009 02:32:50 +0000 http://townplanner.wordpress.com/?p=345#comment-190 Love this blog I'll be back when I have more time. Love this blog I’ll be back when I have more time.

]]> By: Joe http://dunnsdenblog.com/2009/04/21/your-brand-just-got-hijacked-on-a-social-media-site-now-what-do-you-do/#comment-189 Joe Wed, 22 Apr 2009 01:25:24 +0000 http://townplanner.wordpress.com/?p=345#comment-189 It certainly seems like opportunity exists for someone to become the guru of "social media disaster prevention and recovery" Could be a whole new industry. The Domino's thing is especially worrisome. Here they have a clear "employee" problem (one, rather foolish and immature goofball) who will cause the brand a degree of damage, albeit temporarily. I would think a strategy that goes beyond pressing charges may be required. Maybe pre-employment psych test need to be used, but for sure the reaction of the company after the fact must be such as to convince future "pranksters" its not worth their while. Losing the job alone is not enough to get this done. It's a new era for sure. It certainly seems like opportunity exists for someone to become the guru of “social media disaster prevention and recovery” Could be a whole new industry. The Domino’s thing is especially worrisome. Here they have a clear “employee” problem (one, rather foolish and immature goofball) who will cause the brand a degree of damage, albeit temporarily. I would think a strategy that goes beyond pressing charges may be required. Maybe pre-employment psych test need to be used, but for sure the reaction of the company after the fact must be such as to convince future “pranksters” its not worth their while. Losing the job alone is not enough to get this done. It’s a new era for sure.

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