As most of you know who read my blog, I am not a huge fan of viral marketing. It is not that I do not believe in the concept, it is that companies tend to follow in love with the process and forget about the true goal…the RESULTS! Also, companies tend to put to much emphasise on the viral campaign and let other parts suffer. (You know, like the call to action part.)
Every once in a while, I see a viral campaign that works very, very, very well. The campaign below is in the form of a video and it rocks. Why does it work so well? Simple: It is entertaining, fun and DIFFERENT. It begs me to forward it out to everyone I know.
This was sent to me by someone who attended Pod Camp Boston. You know the video must be good to be shown at a Pod Camp. With over 20 million views on You Tube, that alone should tell you about the video.
On a side note, I would like to give a HUGE kudos to Stride Gum. You truly understand what it means to take a brand global. Think of the fortune 500 companies that could have come up with this or sponsored Matt. Companies with nearly unlimited resources, yet an obscure chewing gum company is the winning brand.
Let me know what you think! Would you like your brand associated with this video?
Matt if you are ever back in Atlanta, please give me a call. I would like to dance with you! Also, just to let you know, the next time I am in the store I will search out Stride Gum and give it a try.
Who ever says advertising does not work, obviously does not understand how to advertise.
