If you are viewing this site from a mobile phone click here!
Welcome To My Den
This is the new, improved and reincarnated Dunn's Den. This blog is about marketing, advertising, social media and the goings on in my local community; from MY VIEW!
I look forward to connecting with you!
In pretty much every conversation I have with clients, I always talk about social media and why they should be involved. Let’s face it. If you own a business don’t you want people to find you and purchase your goods and services? Isn’t that why you have a sign outside your location, a website and your car wrapped? Then why would you not be using social media to let others know where you are located, build loyalty programs, and create relationships with your customers and prospects?
One of the tools that can provide you the vehicle to do this is Twitter. What is Twitter you ask? According to Twitter, they are a tool “for staying in touch and keeping up with friends no matter where you are or what you’re doing.” What I take away from this basic definition is the ability to stay in touch and keep up with friends, clients and prospects. For a relationship to take place, some sort of interaction must occur. Twitter can be used to help build and/or strengthen relationships.
A few weeks ago, I read Dave Fleet’s blog “Twitter…in Plain English” and was glad to find that he included a resource that describes a more detailed account of what and how to use Twitter. This guide to Twitter can be found here. It is well worth the sixty seconds it takes to read. Lastly, I am including a video below about Twitter (the run time is 2:25). Get out there, join the conversation and build relationships using social media. To follow me on Twitter, click my name: TownPlanner.
What does $4,300 buy you? Put another way, what service could you possibly sell with a market value of $4,300 an hour?
After a series of informal, highly unscientific polls, we pretty much all agree that Eliot Spitzer, aka Client 9, paid $4,300 for something. It wasn’t the girl — he had to ask the dispatcher to remind him of what she looked like. Was it the sex? Kris Kristofferson once wrote, “Ever since the first I had, the worst I had was good.” So if it wasn’t the girl, and we all agree that there’s no way on the planet, even with the most bizarre fantasies imaginable that it was the sex — what did Client 9 buy? Starbucks sells coffee, right? Coffee is much cheaper in other places, and even Consumer Reports showed that McDonald’s coffee outperformed Starbucks in taste tests. So if it’s not coffee they’re selling — what is it? Is it the funky jazz and the baristas and the heavy cardboard cup with the now-considered designer overwrap?
In my head — there are two questions at the core here. One (and I guess the least important for this discussion) is how in touch are we, as consumers, with what it is we’re buying — really? Are we aware of why we do what we do — why we think we love Starbucks? I guess this is where I really don’t want to believe we’re all a bunch of lemmings.
But the second issue is — as marketers, how in touch are we with what it is we’re peddling? Do you know what it is you’re selling, really? Tiffany’s understands what they’re selling and it’s not the jewelry. Starbucks used to be crystal clear on what it was marketing, too. What about the rest of us? If we run a restaurant, is it just the food?
What are your thoughts?
On a side note, if anyone out there can come up with something to market for $4,300 per hour, give me a call!!
