Let’s face it. If you have not been living under a rock for the last 3 to 4 years, you are familiar with the term “Social Media”. What comes to mind when you think of the term? A bunch of 20-something year olds sitting in front of their computers text messaging each other? If so, you are really not that far off. Social Media as defined by Wikipedia is ” Participatory online media where news, photo, videos, and podcasts are made public via social media websites through submission.”
Knowing these forms of media and understanding how to best use them to promote you and your business is in my opinion the biggest question we struggle with. That is, how to use the power of these groups of people to promote your products and services. Or better yet, are these even viable medias to promote your business in and do people care?
My answer to the above is simple: YES. Yes, social networking is a new way to reach your target market and yes, people do care what you have to sell. So, if we accept that Social Media is here to stay…how can you the business owner use it to your advantage? Easy. By trying all social media outlets and figuring out which ones work best for your business. In other words, you must take some form of action with each media and implement a strategy for your business. You must first decide which social media outlets cater to your target market.
In my next posts, I will be covering Second Life (what is an Avatar?), Facebook, Linkedin and Twitter. All social media networks that YOU have the ability to use to promote your business. Some our all may reach your target market so lets figure out ways to use them. If you have questions about these medias, or would like help in getting your business in a social media please feel free to contact me directly.
